How AI is rewriting therules of marketing.
Stay ahead when the game keeps changing.
AI hasn't just added new tools to marketing. It has changed the rules of the game. Branding, creativity and communication all work differently in an AI-embedded world. The smartest marketers know when to adapt, where to move and how to stay ahead. Because playing smarter beats playing louder.
Who it's for
Built for leaders who move first.
For marketers, founders and business leaders who don't wait for the industry to tell them what's next. You're already experimenting. You move fast. You want to grow, not just maintain.
Main sessions
What's on the board.
Session 01
Cees Faes
From brand book to brand brain
What if your brand guidelines could think, learn and evolve? How AI is turning static brand books and prompts into living brand systems that protect consistency, learn from what works and evolve with your brand.
Session 02
Brent Van Esbroeck
Build, not bought
The AI product you need may be easier to build than you think. From virtual try-ons to automated content creation: discover how existing AI technology can be turned into scalable, tailor-made products that make your business smarter, faster and better.
Session 03
Eline De Munck
Make AI pay
What does it take to turn AI into something customers actually want to use? Eline De Munck, founder of Odette Lunettes, shares the story behind introducing an AI-powered virtual try-on into the online customer journey. A real-world look at what happens when technology meets customer experience, conversion and business growth.
Session 04
Fightclub
Performance, rewired
AI is changing how performance marketing gets done. From MCP connections and media buying agents to the latest performance tactics, discover how new tools are helping marketers move faster, make sharper decisions and get more out of every campaign. A practical look at what is working now, what is coming next and how to use it well.
Session 05
From discovery to commerce
Search is shifting from keywords to conversational intelligence and agentic commerce. Discover how Google and YouTube are using AI, creators and new discovery experiences to bring inspiration and purchase closer together, and what that means for modern digital marketing.
Schedule
The timetable.
Same programme, both cities. Doors open 13:30.
The principle
Smart always
beats big.
Registration
Make your move.
Two cities. One concept. Limited seats. Reserve yours below and we'll confirm by email.