Packed Live
The Agentic
Move.
An exclusive event by Fightclub & Google.
In chess, a quiet move doesn't attack. It doesn't capture. It just reshapes the board, and suddenly your opponent is losing without knowing why. The best marketers in 2026 are making quiet moves. To be the smartest, you don't have to be the loudest.
June 9 · Amsterdam
June 11 · Brussels
Secure your seatLimited seats available
Why this matters
Not a conference.
A briefing.
For the people who want to stay in the game, not chase it.
- What online marketing looks like in 5 years
- Real AI adoption data from the Benelux market
- Live client cases: Krëfel, Odette Lunettes, Whirlpool
- Direct from Google: how search is being rebuilt
- 5 concrete moves you can use Monday morning
- A curated room, never a mass conference
The principle
Smart always
beats big.
Who it's for
Built for leaders who move first.
For marketers, founders and business leaders who don't wait for the industry to tell them what's next. You're already experimenting. You move fast. You want to grow, not just maintain.
Marketing Managers & DirectorsCMOsFounders & CEOsBrand ManagersGrowth LeadersDigital & Performance Marketers
Programme
What's on the board.
Same programme, both cities. Doors open 14:00.
14:25
Welcome & State of AI
Dennis De Cat, Fightclub
14:45
Immersive AI & The New Customer Experience
Fightclub
15:00
Client Case Krëfel: Hyper Personalization
Fightclub
15:15
Client Case Odette Lunettes: Virtual Try On
Eline, Odette Lunettes
15:30
Break
-
15:45
Future of Search & AI Max
Google
16:10
Client Case Whirlpool: YouTube Brand Study
Fightclub
16:20
Content Creation via AI for Social
Fightclub
16:35
AI Brand Differentiation
Tobias, Channable
16:45
The 5 Quiet Moves & Q&A
Dennis De Cat + Google
17:00
Drinks
-
Speakers & partners
FightclubGoogleChannableOdette LunettesKrëfelWhirlpoolFightclubGoogleChannableOdette LunettesKrëfelWhirlpool
Registration
Make your move.
Two cities. One concept. Limited seats. Reserve yours below and we'll confirm by email.
Google Amsterdam, June 9
Google Brussels, June 11