Live online· Webinar · Panel · Q&A
The leadership movesbehind real AI adoption.
Your LinkedIn feed is full of AI wins. Every podcast guest has a new playbook. Inside your own team, you can't point to anything that's actually changed. You paid for the licenses. You ran the training. The output still looks the same. This is for leaders tired of living in that gap.
Date
Tue 9 June 2026
Time · CEST (UTC+2)
12:15 – 13:00
Hosted by
Leo Dos Santos
Tech & Knowledge Lead at Fightclub
Eline Jansegers
Head of Business & Strategy at Fightclub
Save your spot
95% of AI rolloutsproduce nothing.
The 5% that make it work aren't chasing tools. There are clear ways to make it happen. And they start with the leader.
After 45 minutes, you'll know:
- Why your AI rollout isn't producing impact, no matter how much you've spent
- What the 5% of marketing teams winning with AI are doing differently
- How to drive adoption that actually shows up in the work, not just in the budget
The four moves
- Diagnose.Why your team isn't actually using AI (it's not what you think).
- Decide.The one-line move every leader has to make before the next license renewal.
- Run.The weekly rhythm that turns AI from announcement to behavior.
- Prove.The one number you can defend at the next board meeting.
Who you'll hear from.
Leo Dos Santos
Tech & Knowledge Lead at Fightclub
Using AI since Will Smith and Meatballs. Building AI tools that helps teams turn hype into something that actually works.
Eline Jansegers
Head of Business & Strategy at Fightclub
Where AI meets strategy meets humans. Making innovation work on Monday morning, not just in slide decks.