Replay available

ChatGPT Ads are here.Watch the replay.

ChatGPT Ads are rolling out in Belgium and the Netherlands. In 30 minutes, we showed you what changed, what is possible now, and what you can already prepare so you're first to move when self-service access lands.

Recorded

Thu 3 September 2026

Duration

30 minutes

Hosted by

Bert Schildermans

Bert Schildermans

Head of AI at Fightclub

Brent van Esbroeck

Brent van Esbroeck

AI Product Lead at Fightclub

Save your spot

The inventory is openingbefore access does.

Users in Belgium and the Netherlands can already see sponsored placements in ChatGPT. Local self-service buying is still coming. That gap is exactly why the brands that prepare now will be first to scale when the doors open.

What we covered

What ChatGPT Ads are and where they show
When the advertising inventory opens
The rules for running ads via ChatGPT
What you can do today to win tomorrow

What we coveredin 30 minutes.

A concise briefing on the launch, the opportunity, and the first moves to make.

What just changed.Why 24 August matters and what is now possible in Belgium and the Netherlands.

How ChatGPT Ads work.Where the ads show, who sees them, and how they differ from search and social.

What to prepare now.The moves that put you first in line when self-service access lands.

What changes in Europe.More restricted in the EEA and Switzerland. Turn context targeting into an advantage.

Who you'll hear from.

Bert Schildermans

Bert Schildermans

Head of AI at Fightclub

Leading AI strategy and implementation at Fightclub, helping brands turn AI potential into practical marketing advantage.

Brent van Esbroeck

Brent van Esbroeck

AI Product Lead at Fightclub

Building AI products that help marketers move faster, make sharper decisions and get more out of every campaign.

What we covered.

20 minPresentation: what ChatGPT Ads are and how to win

10 minLive Q&A

Watch the full replayand get ahead.